Forget about being young at heart–the Americans who are most likely to celebrate Valentine’s Day this year are the actual young–people from 18-24.
More than half of people over 65 don’t care at all about the day devoted to expressions of love, affection and friendship.
Despite that, Americans are still expected to spend $18.9 billion–a record amount–for Valentine’s Day this year, according to the National Retail Federation.
The average shopper will spend $142.31—up from $133.91 last year.
Valentine’s Day is one place online shopping hasn’t taken over. More than 90 percent of people who plan to buy a Valentine’s Day gift will buy it in an actual store rather than online, according to Horizon Media.
Even the U.S. Department of Commerce, a federal government agency, is getting in on the Valentine’s frenzy by releasing a fact sheet on all things related to the holiday of love.
Here are some tidbits:
Number of U.S. manufacturing establishments that produced chocolate products in 2012, employing 37,998 people: 1,379
Number of U.S. establishments that manufactured nonchocolate confectionary products in 2012. These establishments employed 20,419 people: 445
Estimated value of 2011 shipments for firms producing chocolate and cocoa products: $13.5 billion
Flowers & Jewelry
The total number of florist establishments nationwide in 2012. These businesses employed 62,397 people: 14,344
Value of imports for cut flowers and buds for bouquets in 2014 through November: $294,730,180
The total value of fresh cut roses as of October 2014: $407,807,220
Estimated number of jewelry stores in the United States in 2012: 23,413
Love & Marriage
Median age at first marriage in 2013 for men and women, respectively: 29.0 and 26.6 years
The overall percentage of people 15 and older who reported being married: 52.7%
Percentage of people 15 and older in 2013 who had been married at some point in their lives — either currently or formerly: 68.6%
The provisional number of marriages that took place in the United States in 2011: 2.1 million (nearly 5,800 a day)
The percentage of women who married for the first time between 1990 and 1994, who reached their 10th anniversary: 74.5%
Among people 15 and older who have been married, the percentage of men and women in 2013 who have been married twice: 19.2%
Median length of first marriages that ended in divorce: 8 years