Chinese Official: Pop-up Ads Necessary for the Internet

Posted January 8th, 2012 at 11:30 pm (UTC+0)

Even though new Chinese rules for internet companies were just released, one major item was missing for many. Pop-up ads were not banned.

The reason? China’s internet services are based on free ads, said Li Guobin, an industry inspector for Ministry of Industry and Information Technology (工业和信息化部).

Jean Chen, who is a consultant for, a business portal, told me said he disliked pop-up ads.  Others also said they definitely didn’t like them.

But on the Sina microblog page for the Wall Street Journal, a user called “An Yongtou” was more positive:

If the ads didn’t pop up, how can websites survive? I can accept it as long as there are no bad intentions

“Baby I’m Wrong” had the same idea:

Let it be freer, don’t interfere with it

Sina microblog user “fantasizing” blogged:

There’s no way you can solve [pop-up ads], all the companies, especially China Telecom, have their own pop-up ads

So what is your take on the pop-up ads?  Problem that should be banned or no big deal?

2 responses to “Chinese Official: Pop-up Ads Necessary for the Internet”

  1. Augis says:

    The title of this post is misleading.
    The report you are quoting actually recognizes that pop-ads are annoying and spoil the users’ experience. Also there were certain limits on their usage.
    So – the better summary would to say that Chinese officials say that “Pop-up ads are the necessary evil”

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