By Katherine Cole
They’re not even playing the game for another five months, but it looks like we already know who’s won the Superbowl — it’s Bruno Mars. He’ll be playing the big halftime show during the NFL Football championship game.
The Grammy-winning singer made the announcement last Sunday, just before the kickoff of the first weekend game of the National Football League regular season. Which does a lot to bolster the argument that some people have: it doesn’t matter which teams are playing in the Superbowl championship, the halftime show is just as important as the game. And in some years, more important. Ratings showed that more people tuned in watch Madonna’s halftime show in 2012 than watched the game itself!
Beyonce did the honors last time and according to an NFL press release, she was seen by “More than 110.5 million viewers in the U.S. ”
The choice of Bruno Mars is a bit of a departure for the NFL. In recent years, they’ve tended to go with more established artists. In addition to Beyonce and Madonna, other halftime performers have included Bruce Springsteen, The Rolling Stones, The Who, U2, and Tom Petty…and of course Justin Timberlake & Janet Jackson (which is when she had her infamous “wardrobe malfunction”).
Born in Hawaii, Bruno Mars has been a performer for most of his 27 years. Soon after the news of his Superbowl halftime gig was announced, this new video was posted to his Youtube page—it’s a minute long look at his rise to stardom–including some footage of a tiny Bruno working as an Elvis impersonator!
Super Bowl XLVIII is being held in MetLife Stadium in East Rutherford, New Jersey, right outside of New York City and I’ve been told the NFL is planning a concert series to go along with the football championship game, too. Which means there will probably be NFL branded gigs in New York City in the days leading up to the big game and perhaps NFL shows in New Jersey, too.
But the big show will belong to Bruno Mars! Not long after it happened, I was allowed into the headquarters of the company that produced Madonna’s Superbowl show. Because I signed a “non disclosure agreement,” I can’t give you any of the details of the preparations for her show–but I can tell you that it took many people months and months (and millions of dollars) to get that 12 minute production ready for television. So it’s safe to say that Bruno Mars is already in production meetings for his big Superbowl halftime show on Sunday, February 2nd, 2014.