US Opinion and Commentary

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Stop Giving Digital Assistants Female Voices

Posted June 23rd, 2016 at 11:00 am (UTC-4)
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Why are digital assistants overwhelmingly female? Some say that people prefer women’s voices, while others note that in our culture, secretaries and administrative assistants are still usually women. Regardless, this much is certain: Consistently representing digital assistants as female matters a lot in real life: it hard-codes a connection between a woman’s voice and subservience.

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