When the choice matters that much, voters are inclined to think the best choice is the safest choice. Jeb Bush pays a heavy price for his last name, but the closer we get to Iowa and New Hampshire, the more the Bush brand will help.
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In 2016 Race, Voters Still Shopping for a Candidate to Love
Posted October 9th, 2015 at 8:57 am (UTC-4)
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You’re Probably Tired of the Presidential Race, but Long Campaigns Are a Good Thing
This year’s nominees, Donald Trump and Hillary Clinton, have been making national headlines for decades — but there was plenty of new information voters needed to learn about them, too.