A couple shares a moment atop the Empire State Building after being married on Valentine's Day. (AP Photo)

A couple shares a moment atop the Empire State Building after being married on Valentine’s Day 2008. (AP Photo)

Forget about being young at heart–the Americans who are most likely to celebrate Valentine’s Day this year are the actual young–people from 18-24.

More than half of people over 65 don’t care at all about the day devoted to expressions of love, affection and friendship.

Despite that, Americans are still expected to spend $18.9 billion–a record amount–for Valentine’s Day this year, according to the National Retail Federation.

The average shopper will spend $142.31—up from $133.91 last year.

Valentine’s Day is one place online shopping hasn’t taken over. More than 90 percent of people who plan to buy a Valentine’s Day gift will buy it in an actual store rather than online, according to  Horizon Media.

Even the U.S. Department of Commerce, a federal government agency, is getting in on the Valentine’s frenzy by releasing a fact sheet on all things related to the holiday of love.

Here are some tidbits:


(AP Photo)

(AP Photo)


Number of U.S. manufacturing establishments that produced chocolate products in 2012, employing 37,998 people: 1,379

Number of U.S. establishments that manufactured nonchocolate confectionary products in 2012. These establishments employed 20,419 people: 445

Estimated value of 2011 shipments for firms producing chocolate and cocoa products: $13.5 billion


(AP Photo)

(AP Photo)

Flowers & Jewelry

The total number of florist establishments nationwide in 2012. These businesses employed 62,397 people: 14,344

Value of imports for cut flowers and buds for bouquets in 2014 through November: $294,730,180

The total value of fresh cut roses as of October 2014: $407,807,220

Estimated number of jewelry stores in the United States in 2012:  23,413


(AP Photo)

(AP Photo)

 Love & Marriage

Median age at first marriage in 2013 for men and women, respectively: 29.0 and 26.6 years

The overall percentage of people 15 and older who reported being married: 52.7%

Percentage of people 15 and older in 2013 who had been married at some point in their lives — either currently or formerly: 68.6%

The provisional number of marriages that took place in the United States in 2011: 2.1 million (nearly 5,800 a day)

The percentage of women who married for the first time between 1990 and 1994, who reached their 10th anniversary: 74.5%

Among people 15 and older who have been married, the percentage of men and women in 2013 who have been married twice: 19.2%

Median length of first marriages that ended in divorce: 8 years