Halloween is just around the corner, and Americans of all ages (and many of their pets) will wear a costume.

According to the National Retail Federation’s annual Halloween spending report, more than 179 million Americans are planning to partake in Halloween festivities, up from 171 million last year.

Additionally, Americans will spend about $9.1 billion, up from $8.4 billion in 2016, on Halloween related items.

Ten percent of those surveyed said they planned to dress their pet in a Halloween costume, NRF said.

“Americans are planning to spend more than ever as they gear up for Halloween,” NRF President and CEO Matthew Shay said.  “Retailers are helping customers celebrate in style with a huge selection of costumes, candy and decorations to cater to ghosts and goblins of all ages.”

Below are the most popular costumes as reported by the NRF.


Most popular costumes for children:

1. Action/superhero

2. Batman character

3. Princess

4. Animal (cat, dog, monkey)

5. Spider-Man

6. Star Wars character

7. Witch

8. Marvel Superhero (excluding Spider-Man)

9. Pirate

10. Disney Princess


Most popular costumes for adults:

1. Witch

2. Batman character (Batman, Catwoman, Harley Quinn, etc.)

3. Animal (cat, dog, etc.)

4. Pirate

5. Marvel Superhero (Spider-Man, Captain America, etc.)

6. Vampire

7. Zombie

8. DC Superhero (excluding Batman and Wonder Woman)

9. Star Wars character

10. Slasher movie villain

11. Wonder Woman