Chinese Computer Maker to Boost European Presence

Posted June 1st, 2011 at 10:30 am (UTC-5)
Leave a comment

China’s top computer maker is moving to increase its share of the European market.

Lenovo Wednesday announced a deal to buy German electronics retailer Medion for about $900 million.

If approved by regulators, the deal will double Lenovo’s share of the personal computer market in Germany to more than 14 percent. It would also boost Lenovo’s share of the western European computer market to seven percent.

Both Lenovo and Medion said they will continue to sell computers under their current brands in the near future and that no jobs would be lost.

Lenovo made headlines six years ago when it bought IBM’s personal computer business.

In January, Lenovo announced a $175 million venture with Japanese electronics giant NEC that will give the Chinese company greater access to Japan’s personal computer market.

Lenovo is the world’s fourth largest computer maker.