Benetton Clothing Company Yanks Pope-Imam Kiss Ad

Posted November 17th, 2011 at 12:55 pm (UTC-5)
Leave a comment

Italian clothing manufacturer Benetton has withdrawn a controversial ad showing Pope Benedict kissing a leading Islamic leader.

The Vatican has said it will take legal action in connection with the ad, unveiled Wednesday and yanked shortly thereafter.

The photo was one of a series of artificially created pictures in a campaign named “Unhate.” Other photos depict the North and South Korean leaders kissing, and lip locks between the leaders of Israel and the Palestinian Authority, as well as U.S. President Barack Obama and Venezuelan President Hugo Chavez.

The Vatican called the picture of the pope kissing Sheik Ahmed Mohamed el-Tayeb a “totally unacceptable” show of “grave disrespect.”

The Obama administration also spoke out against the ads. A presidential spokesman said Thursday that the White House disapproves of using the president's name and likeness for commercial purposes.

Benetton said the campaign was meant “solely to combat the culture of hatred in all its forms.”