The tiny Pacific island nation of Samoa and nearby atolls of New Zealand-administered Tokelau have changed time zones to align themselves with their trading partners in the region.
At the stroke of midnight , the islands reversed a 120-year-old policy of being east of the International Date Line, to being west of the line.
For Samoa's 186,000 citizens, and the 1,500 in Tokelau, Friday, December 30, 2011 did not exist.
Officials say the jump forward in time corrected a calendar problem that kept Samoa a day behind its closest trading partner nations.
Samoan Prime Minister Tuilaepa Sailele Malielegaoi says the change would help Samoan commerce.
“There are many individual businessmen who have indicated to me that the move is very, very beneficial for their business.”
The old time zone was agreed in 1892. U.S. traders persuaded local Samoan authorities to align their islands' time with nearby U.S.-controlled American Samoa and the United States to assist their trading with California.
Samoan reporter Autagavaia Tipi says the return to Samoa's original position on the International Date Line is a good business move.
“The government felt that in the new millennium we're making a lot of business with New Zealand and Australia and also Japan and China. Very little business with the United States. So I think it's about the right time for us to move to the original side that we were of the International Date Line.”
The date line drawn by map makers is not mandated by any international body. By tradition, it runs roughly through the 180-degree line of longitude, but it zigzags to accommodate the choices of Pacific nations on how to align their calendars.
Sio Sauni, a Samoan expatriate living in New Zealand, says there will be less confusion.
“It's pretty good, so, you know, it'll stop the confusion now, you know, the time over there and the time over here.”
For Samoa, it is the second significant economic modernizing move in recent years, following its switch to driving on the left side of the country's roads in 2009.