The 65th annual Cannes Film Festival got underway Wednesday with a lavish red carpet ceremony at the Riviera resort.

The movie “Moonrise Kingdom” kicked off the 12 days of screenings, deal making and parties.

The film, which features American actors Bill Murray and Bruce Willis, is among 22 vying for the coveted Palme D 'Or prize.

Actress Eva Longoria was among the stars making up the annual gathering, which showcases dozens of films hoping to gain recognition.

Cannes also features staged pranks by some movies seeking to generate attention for their films.

The Cannes Film Festival wraps up on May 27.