The 2012 Nobel Prize for Literature is making big news in China, being hailed on television and the Internet, in a marked departure from the past.

Just minutes after the Swedish Academy gave the award to Chinese writer Mo Yan, state-run television broke into its usual programming to relay the news. Millions of Chinese took to social media and micro-blogging sites to post their feelings, many calling the prize a triumph.

Even on the streets of Beijing, people like Zheng Qingcheng expressed their joy.

“I am proud of him as Chinese. I saw the news just now. The Nobel Prize is a world class prize. He is great. I am so happy for him.”

Hu Yanyu, a 29-year-old finance officer, called it a first.

“I think this sends a signal that the foreign mainstream culture is now accepting Chinese culture, so I think this is very gratifying and worth congratulating.''

This is not the first time someone from China has been given the prestigious honor.

In 2000, the Swedish Academy awarded the literature prize to Chinese writer Gao Xingjian for his “bitter insights and linguistic ingenuity… in the writing of Gao Xingjian literature is born anew from the struggle of the individual to survive the history of the masses.”

But by the time the award was announced, Gao Xingjian had been living in France for 13 years, having been declared persona non-grata by Beijing.

More recently, the Nobel Committee awarded the 2010 Peace Prize to jailed writer and activist Liu Xiaobo, infuriating China.

Chinese officials said awarding Liu a Nobel prize was an insult. Neither Liu nor his family was permitted to attend the award ceremony in Oslo, where his absence was marked by an empty chair on the stage.

In China, the anger over the so-called “insult” has lingered. Just this past June, China refused to grant a visa to former Norwegian prime minister Kjell Magne Bondevik, whom it blames for the decision to award Liu the peace prize.

This time, though, there will be no empty chairs.

Swedish Academy permanent secretary Peter Englund, who made the announcement Thursday praising Mo Yan for his “hallucinatory realism,” said he spoke with Mo Yan and that it was his understanding the award would be accepted in person.

“He said that he was overjoyed and scared and yes, he is coming to Stockholm.”

Editor-in-chief of the state-run Global Times newspaper, Hu Xijin, said Thursday Mo's winning the award was a sign the West is looking beyond Chinese dissidents.

But not everyone is happy.

Hong Kong-based blogger Wen Yunchao said criticized the committee for giving the prize to Mo, who serves as vice president of the pro-establishment China Writers Association.

“The two words 'Mo Yan' mean 'do not speak,' and they are a very real portrayal of the current political situation in China. With Mo Yan winning of the prize, people in China will get the message that you can become an accomplice of an authoritarian government. As long as you have made enough contributions to literature, you will have the chance to win the most prestigious international award. Morally and politically, I think this will have devastating consequences.''

Seven other Nobel laureates were either born in China or are of Chinese heritage, though none lived in China at the time of their award.