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The Nose Knows: Simple Scents Increase Sales, Performance

Posted November 26th, 2012 at 4:10 pm (UTC-5)
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Smells can evoke memories. The scent of a certain perfume can prompt visions of a first love, perhaps. Smells can provide comfort, as any practitioner of aromatherapy will tell you. And smells can encourage you to buy something – which is why clever realtors often bake cookies in homes they’re trying to sell. Marketing experts […]

Tags: , , Posted in Science

What Sequestration Means for Americans and the World

Posted November 21st, 2011 at 3:50 pm (UTC-5)
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If the bipartisan congressional “supercommittee” fails to agree on a plan to cut $1.2 trillion from the U.S. government’s deficit, across-the-board budget cuts — $600 billion from domestic agencies, $600 billion from the Department of Defense — will be triggered in 2013. The automatic cuts, called sequestration, were part of the August debt agreement that […]

Tags: , , Posted in US

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