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The Nose Knows: Simple Scents Increase Sales, Performance

Posted November 26th, 2012 at 4:10 pm (UTC-5)
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Smells can evoke memories. The scent of a certain perfume can prompt visions of a first love, perhaps. Smells can provide comfort, as any practitioner of aromatherapy will tell you. And smells can encourage you to buy something – which is why clever realtors often bake cookies in homes they’re trying to sell. Marketing experts […]

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