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GoZest Returns

Posted September 13th, 2017 at 12:13 am (UTC+0)
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Written by Niala Mohammad  Swat, the Switzerland of Asia Popularly known as the Switzerland of Asia, Swat Valley was the heart of tourism in Pakistan, tucked amid the Hindu Kush and Karakoram mountain ranges. However, in recent years Swat became synonymous with terrorism and extremism. It is the very same place where Pakistani Nobel Laureate, […]

#RediscoverKP

Posted October 11th, 2016 at 8:38 pm (UTC+0)
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#RediscoverKP #GoZest Initiative aims at bringing tourism back to Khyber Pukhtunkhwa and changing the negative stereotypes associated with the province and its people.   A group of young men and women who were sick of being synonymous with negative connotations, took it upon themselves to change the perception of Khyber Pukhtunkhwa and Pashtuns. Under the banner […]

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