Setting the Pace for Russia, Moscow Tames Its Excesses

Posted June 10th, 2013 at 9:34 pm (UTC+0)
1 comment

Last summer, The Hungry Duck, Moscow’s legendary home of 1990s excess, re-opened on the Garden Ring road. At a beach party, Nicole Deli, Moscow journalism student, won a squirt gun for her skill at dancing on the zinc bar. Six months later, the Duck closed. Two weeks ago, Nicole got married in Paris. VOA Photo: James Brooke

Last week, an American friend of mine received two mysterious white envelopes in the mail.

On opening them, he found that each contained a black and white photo of his car, each taken secretly, in the middle of the night. Below each photo was printed: his name, his employer and his home address.

No, this was not the U.S. National Security Agency tracking down a runaway American who owes money on his student loans.

Moscow now has secret traffic cameras. The cameras caught my friend, speeding home from his girlfriend’s apartment at 1 am. In two 80 km an hour zones, he was clocked at 100 km an hour.

The fine: 300 rubles – about $10, if paid promptly.

Long gone are the days, when my son James watched bug-eyed as a Moscow taxi driver hit 200 km an hour gunning his cab down the final highway stretch to Sheremetyevo airport.

Just as James has grown up and now has a job in New York, post-Soviet Moscow has turned 21, and is settling down.

Moscow’s 1,000-year-old Kremlin has a new addition: a helicopter pad for President Putin. Now Russia’s President can fly over traffic jams, and not have to listen to the cacophony of car horns blaring when his motorcade sweep down blocked off avenues. Photo: Reuter/Sergei Karpukhin

Nowadays, Moscow’s wild days increasingly are seen only in the rear view mirror.

As of last week, there is new street furniture on streets of Moscow’s innermost core: parking machines. Street parking is 50 rubles an hour – about $1.50. To cut corruption that comes with the human element, the parking spaces are digitally monitored. To cut cruising for spaces, a mobile app tells drivers where there are open spaces.

Owners of $50,000 SUVs are proving amazingly stingy.

All of a sudden city parking spaces are free of cars. Tverskaya, the Fifth Avenue of Moscow, is now a civilized European avenue, free of cars parked on sidewalk.

In another attack on Moscow’s car culture, 130 bicycle rental stands are opening this month across the city. Following such cities as Berlin and New York, bicycle rentals are accessible through a mobile phone app.

Two prong war on cars: new bike/moped rack, backed by dreaded orange “evakuator” — the now ubiquitous tow truck. VOA Photo: James Brooke

Monumental traffic jams still define Moscow life. But two sources are being phased out. Helipads have been installed at the Kremlin and at Russia’s White House. Now, President Vladimir Putin and Prime Minister Dmitry Medvedev can commute by air from their estates in the western suburbs.

Previously, official motorcades provoked such horn-blowing dins from angry drivers that I would capture “natural sound” for radio reports by sticking my microphone outside the window of the VOA office on Kutuzovsky Propect.

On Sunday afternoon, while inspecting a new bicycle stand next to the Arbatskaya Metro station, I spotted another novelty: pay toilets. Located between the station and Russia’s Defense Ministry, these cabins are designed to break the habit of some Moscow men who seem to enjoy urinating in full view of Russia’s military high command. But judging by the familiar acrid, odor of the spot, some men are too cheap to pay.

A potential customer studies new pay toilets, with Ministry of Defense in the background. VOA Photo: James Brooke

The Kremlin’s reformist zeal does not stop with pay toilets.

As of June 1, smoking is banned outside metro stations, building entryways, schools and hospitals. So far, police are limiting themselves to verbal warnings.

But the big test comes one year from now.

On June 1, 2014, smoking is banned from all of Russia’s bars and restaurants.

In Russia, where 60 percent of adult men smoke, the current attitude is denial.

Last week, I asked for a non-smoking table at the summer veranda, Blackberry Café, a trendy place that featured an eye catching parade of models coming and going. On hearing that pathetic request for a non-smoking section, “ne-kuryiashi sektor?” the hostess gave me a condescending look as if I asked for a glass of warm milk and a bowl of porridge.

Let’s see who is laughing this time next year.

Profile in Courage: Moscow woman prepares to take on city traffic. She passes several of 1,000 bikes now available for rent this summer in Moscow. Photo: Reuter/Sergei Karpukhin

Denial was the reaction when President Vladimir Putin promised to close all of Russia’s casinos on July 1 2009. Smart people said it would not happen.

The deadline came. The casinos were closed.

Since then, with less fanfare, all cigarette and alcohol ads have disappeared from billboards, televisions, newspapers and magazines.

The anti-tobacco campaign is being matched by an anti-alcohol campaign.

Sunday night, around 11:30, after dinner at a friend’s apartment, I stopped by a local supermarket to pick up groceries for this week. On filling my cart, my eye was caught by a special sale display of California Zinfandel. As I was holding a bottle of red wine to the light, a blue-uniformed supermarket guard appeared out of nowhere. He politely, but firmly, reminded me that all store sales of alcohol now stop in Russia at 11 pm.

Small stores have lost the right to sell alcohol and cigarettes. In recent months, this law change had prompted the closure of thousands of small, freestanding kiosks across Russia. As it is, supermarkets routinely place their liquor stocks deep inside the stores, knowing that liquor pull huge amounts of foot traffic through stores.

At the same time, police are enforcing a radical crackdown on drunken driving. In most of the United States, a man my size – 1m 94 and 88 kilos — can have two glasses of wine with dinner, and then get behind the wheel.

Prime Minister Dmitry Medvedev wants to make sure that Moscow drivers know he is no longer blocking city traffic. Here he boards sleek helicopter for the ride home after a day of work at Russia’s White House. Photo: Reuters/Ekaterina Shtukina

In Russia, zero tolerance means zero alcohol consumption. One glass of wine means you are over the limit.

This zero consumption approach comes from the belief that once Russians start drinking, they do not stop at two glasses. Indeed this is a nation, where vodka is often sold in bottles with tops designed to prevent re-corking.

It used to be said that Sunday morning was the most dangerous time to drive in Moscow: all the drunks were tumbling out of the night clubs.

Now Moscow’s night scene has a new figure – the designated driver. And on Saturday nights, half the wheels on city streets belong to taxis.

During the Gorbachev era, radical measures for social improvement led to tobacco and vodka riots.

Putin’s sneak attack on Russians’ self-destructive habits has the same goal as Gorbachev’s blunt approach: to raise birth rates and life expectancies for Russians. Currently, life expectancy for Russian males is about 60 years.

Last week, Moscow Mayor Sergei Sobyanin announced that the combined life expectancy of Moscow men and women – about 10 percent of Russia’s population – has reached 75 years, near the levels of Western Europe.

He may have declared premature victory. But then again, he just announced that he is running in a snap mayoral election, to be held Sept. 8. Sobyanin is leading in polls, with voter approval rating of about 50 percent. Polls indicate that voters like his campaign against cars, cigarettes and alcohol.

In the first quarter of this year, about 9.5 million Russians vacationed outside of the former Soviet Union. On returning home, this growing and influential segment of the population are demanding the same levels of urban amenities that they see in Western Europe. Moscow’s wild days may be receding into the history books and Hollywood stereotypes.

James Brooke
James Brooke is the Russia/CIS bureau chief for Voice of America. A lifelong journalist, he covered West Africa, Brazil, the American Rocky Mountain States, Canada, and Japan/Korea for The New York Times. A resident of Moscow since 2006, he was first Bloomberg bureau chief for the region. In 2010, he joined VOA. In addition to writing Russia Watch, his weekly blog, he also does video, radio and web reports from Russia and the former USSR.

One response to “Setting the Pace for Russia, Moscow Tames Its Excesses”

  1. Gennady says:

    1. On having read the article, anybody will be overjoyed for Moscow’s reformers with “Hip-hip-hurrah!” but provincial Russia. It’s essential to keep in mind that flourishing, glittering and surreal Moscow doesn’t represent 90% Russia with its thousands decrepit and shanty provincial towns and villages for thousands kilometers beyond Moscow’s circle roads. In isolation from the rest of Russia, Moscow is just a tiny Moscovia kingdom of XXI century that exists in a geographic and financial bubble due to billions petro-dollars poured into its coffers and sucked from provincial needs.
    These “reforms” look amateurish, ill thought-off, ill-managed and out of pace with Russia plunging into economic recession caused by mismanaged economy and steadily turning into third-rate Argentina-like country.

    2. The reforms are based on false premises – should you install bicycle rentals and people all will cycle, should you spend 50 billion $ on the absurd Winter Olympic in subtropical Sochi and people all will become sportsmen, should you ban smoking in public and people all will cease smoking, should you restrict selling alcohol and sobriety will reign.

    3. Cycling in Russia, the country with the highest traffic deaths in the world, no bike-lanes, no rule of law and corrupt traffic inspectors, is suicidal. So the bicycle rentals are absurd. Traffic police turns blind eye to millions motorists talking on mobiles behind steering wheels while driving public busses, trucks and cars. There is a pandemic of killed cyclists on the roads all over Russia. Even if the person responsible for the death is caught, high chance is (s)he will avoid punishment. With blind-eyed police there is a raging black market of adulterated, methanol containing alcohol in Russia.

    3. The reforms hoping to succeed should base on objectivity, clean hands of the would-be reformers and on competent public education. But there is none of them.

    a) What objectivity has Moscow Mayor Sobyanin demonstrated when he referred to the combined life expectancy of Moscow men and women of 75 years? He “forgot” to mention that there is 2-2.5 times more women than men all over Russia in all age groups above 40-50 years. So his numbers don’t add up with 50% women to 50% men. The regime hasn’t been unable to make life expectancy for Russian males longer than 60 years with its social and health policy in 12 years period, and hides its inaptitude behind “combined” statistics.

    b) What clean hands can the would-be reformers demonstrate after rigged elections, with gagged mass media, staged political trials, with 99% guilty verdicts passed by courts of law, with undeclared state of emergency all over Russia when Rights and Freedoms of Man and Citizen stipulated in articles 17.1, 22.1, 27, 29.1, 29.5,31, 56.1 of Russian Constitution are permanently denied for Russian people.

    c) Being a permanent Russian resident, I haven’t noticed any traces of competent and permeating public education on smoking, drinking, cycling, and healthy eating neither on websites of Ministry of Health, the Runet, nor elsewhere. Public reforms don’t work by the ruler’s decree; the reforms need public understanding and support, scientific grounds. Hardly anybody will read in Russian Wikipedia or hear/watch on monopolized state TV anything convincing about the benefits of cycling, perils of smoking and drinking.
    Peter the Great used to cut boyars beards by trying immediately to modernize mediaeval Russia but to no avail.
    Joseph Stalin demolished churches and temples, shot thousands priests but couldn’t make Russia atheistically godless. He shot self sustained farmers, aka “kulaks” , but couldn’t extinguish the spirit of private property.
    The same was with radical measures for social improvement in the Gorbachev era.

    4. So, the mismanaged bike-promoting, antismoking and antialcohol reforms have no prospects for success in 90% Russia, impoverished, devastated, uneducated, ill-medicated, under-performing and dying out, stretching beyond the Moscow’s Circle Road and contrary to Moscovia kingdom called the Russian Federation.



James Brooke is VOA Moscow bureau chief, covering Russia and the former USSR. With The New York Times, he worked as a foreign correspondent in Africa, Latin America, Canada and Japan/Koreas. He studied Russian in college during the Brezhnev years, first visited Moscow as a reporter during the final months of Gorbachev, and then came back for reporting forays during the Yeltsin and early Putin years. In 2006, he moved to Moscow to report for Bloomberg. He joined VOA in Moscow in 2010. Follow Jim on Twitter @VOA_Moscow.



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