When you’ve been in the public eye for 25 years and your unfavorable ratings are an average of 17 percentage points higher than your favorable ratings, what do you to try to change things?

Hillary Clinton’s re-branding effort reached its peak Tuesday night with a lineup of speakers who shared personal stories about her impact in their lives.

The most personal came from her husband, former president Bill Clinton. By reflecting on their courtship, parenthood and her commitment to public service, Clinton the former president did his best to humanize Clinton the wannabe president.

While accentuating the positive, he left out the negative challenges the couple faced, which wasn’t lost on the Republican presidential nominee, Donald Trump.

Trump has his own 17-percentage point deficit in favorability ratings. Who did a better job to close the gap will be played out over the next few weeks.