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When the choice matters that much, voters are inclined to think the best choice is the safest choice. Jeb Bush pays a heavy price for his last name, but the closer we get to Iowa and New Hampshire, the more the Bush brand will help.
In 2016 Race, Voters Still Shopping for a Candidate to Love
When the choice matters that much, voters are inclined to think the best choice is the safest choice. Jeb Bush pays a heavy price for his last name, but the closer we get to Iowa and New Hampshire, the more the Bush brand will help.